10 tips to registering a domain name for your business.
- Your domain is the address of your website, and it does not have to be your legal company name. Avoid adding things like LLC, Corp, Inc; they really don’t mean much to a searcher or search engine; you would be better off adding a descriptor like if your market was regional, you could add NJ, NY, or a county or town, Morris, etc.
- Keep it short! You will have to add your domain to all your marketing material, and you may have to spell it for people, so the easier, the better.
- .COM domains are usually the most effective, but if you need to use something else, make sure it makes sense, like .shop for an online store.
- Register possible misspellings or alternate spellings of your domain so that even if a user does not enter your correct domain they will still get your website
- Pay extra for a private registration. This will cut down on spam and scammers.
- Don’t register a domain that can be confused with another business.
- Set your domain to auto-renew
- Check if your domain has been used before and who used it at https://web.archive.org/
- Use a trusted domain registry
- Avoid doubled letters and Hyphens