There are several reasons why a small business might want to invest in SEO: Increased traffic: SEO can help your website rank higher in search results, which means more people will see it when they search for relevant terms. SEO can lead to increased traffic to your website. Cost-effectiveness: SEO is a cost-effective way to bring new customers to your … Read More
Updates & Traffic
“My keywords are ranking on page 1 but my traffic went down”, is a common concern in our industry. Traffic has a number of elements that no one can control, including seasonality, industry trends, bots, and Google algorithm updates. When BERT was implemented in October of 2019, many business owners saw a drop in low-intent traffic as BERT was used … Read More
Keyword Strategy
Our Keyword Selection Process: Initial Research Once your account is set up, our SEO experts conduct extensive research on your keywords so we can select the right ones for your business. It’s the first step in doing what we do best—getting your website on the first page of Google! Business We examine your website and discover more about your business. … Read More
Our Top 5 Onsite Recommendations
Onsite recommendations (OSRs) are critical updates to your website that allow search engines and users to quickly and clearly understand what your business is all about. Our OSRs ensure your keywords are prominently featured in key sections throughout your website. If a website has clear, purposeful content it will be rewarded with higher rankings. Our Top 5 Onsite Recommendations … Read More
Map Packs
What is a ‘Map Pack’? As search engines scour the web, Google, Bing, Yahoo, and others will return search queries with a list of the top two or three closest businesses that best fulfill the request of the consumer. Physical businesses at the top of the search results under the map are known collectively as a map’ or local pack’. … Read More
Our Link Building Strategy
Ranking on the first page of Google takes two things: relevance and trust. Relevance = onsite work We optimize the content, keywords, and code of your website. This gives users the information they need about your services/products and supports what is being said offsite. Trust = offsite work We create content about your industry and place it where other people … Read More
10 tips to registering a domain
10 tips to registering a domain name for your business. Your domain is the address of your website, and it does not have to be your legal company name. Avoid adding things like LLC, Corp, Inc; they really don’t mean much to a searcher or search engine; you would be better off adding a descriptor like if your market … Read More
1st Page of Google With a Winning SEO Strategy
Get Your Small Business to the 1st Page of Google Nearly every small business has a website* but what are you doing to stand out when potential customers are looking to buy? Just having a website isn’t enough anymore. You must be on the 1st page of search engines like Google, and SEO is the way to get there. * … Read More
Use The Language Your Customers Use!
Use keywords your customers would use, and you will show up at the top of search results lists! Customers search through millions of websites, but usually only see a few. How did those few websites get so lucky? Those websites that understand search engine optimization (SEO) come in first. ScottiDesign has proven themselves to be one of the most knowledgeable … Read More
The Goal Of SEO – Search Engine Optimization
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