Google sends a nudge toward the unencrypted web Starting this month Google is set to mark non-SSL websites as Not Secure. Call us today to secure your site! Read More: https://ift.tt/2nLRzLh… Chrome will mark all……
Chrome will mark all HTTP sites as ‘not secure’ starting in July
Nearly every small business has a website* but what are you doing to stand out when potential customers are looking to buy? Just having a website isn’t enough anymore. You must be on the 1st page of search engines like Google, and SEO is the way to get there.
* If you don’t have a website for your business call 908-333-5871 and ask for Jeff.
Unfortunately, many small businesses have been priced out of this critical service or been forced to put up with low-quality providers that are outsourcing the work to other countries. We’re here to change that by offering local, effective, affordable SEO products to help our small business clients grow their business. Call us today to find out how we can help you drive more web traffic and increase sales.
What is SEO Exactly and Why Do I Need It?
SEO is Search Engine Optimization. It’s the work that goes into your website to show search engines, like Google, that you’re the best result when customers are searching for your product or service. The ultimate goal of SEO is to get your website to the top of the list. So how does Google know which sites to put on the 1st page of results?
Google evaluates your website based on two things: RELEVANCE and TRUST.
Over the years we have worked on websites for all types of businesses and organizations. It is rewarding to learn about different companies and organizations and to help them to grow.
We have been fortunate to help out several local non-profits and community organizations. One of the website that I have found the most interesting and fun to work on is Washington Township Historical Society. The content on this website fascinating, I know many of us have spent a good deal of time looking at the old pictures and trying to find where those spots are today. The WTHS also has an active Facebook account. There are many sites we have been proud to help and those sites have been important helping those in need throughout the area. If you are familiar with Washington Township in New Jersey or just enjoy seeing some history give The Washington Township Historical Society a look.
Did you know?
The Schooley’s Mountain resort area of Schooley’s Mountain rivaled Newport, RI and Saratoga Springs, NY and laid claim to such distinguished visitors as the Roosevelts, Astors, and Ulysses S. Grant.
Use keywords your customers would use, and you will show up at the top of search results lists!
Customers search through millions of websites, but usually only see a few. How did those few websites get so lucky? Those websites that understand search engine optimization (SEO) come in first. ScottiDesign has proven themselves to be one of the most knowledgeable Search Engine Results experts in the area. Our SEO expertise combined with our website development can get you to step up your website’s search ranking with a unique online marketing strategy for your business. Your strategy can include search engine optimization, creating content, local directory listing, social media marketing, and mobile web design. We use every important ranking strategy to help your website rise to the top of Google, Bing, and Yahoo search results.
Still not sure if SEO is the way to go. We know that shoppers and business owners Google what they need before they make any decisions. The online world is the same as the physical world and what counts the most is location, location, location.
An SEO expert can move you up the search results page. There is no secret to what we do it just takes work. If someone comes to you with a “Magic Trick” to get you to the top of the search results page be careful, what are the odds that the person you are talking too has come up with an idea that the search engines have never seen.
Link Authority or Trust – Who you link to and who links to your website has an effect on your website’s SEO. A link from a business association you belong to is more important than to linking to a blog no one reads.
Link Context – The links on your website can tell search engines how to categorize your site. Make sure you link to something relevant and informative. If you are writing about “Unemployment Rates” be sure you link to government source for your figures.
Link Format – The “Anchor Text” (words in your article that are linked to a web page) Should be related to the content on your page.
Search Engine Optimization is one of those things that seems like you can do it yourself. Yes, you can also cut your hair, but it may not come out like you planned. A local search engine experts like ScottiDesign can do the work for you so you can spend your time taking care of your customers and clients.
Search engine tricks don’t work anymore. There used to be a lot of tricks like list every town in your state or repeat a keyword 1,000 time in white tex on a page. None of these tricks work anymore and in most cases they work against you. Any SEO trick we can come up with Google has already figured it out. If someone tells you they have a special SEO strategy that no one else has ever heard of, don’t believe them.
Improving your search engine results now comes down to hard work and putting in the hours to promote your website and business.
Four steps to better search engine results
1-Keyword Research We will research industry specific keywords and key phrases to find those that will bring the most value to your business. Each keyword is closely analyzed based on monthly search volume, overall competition, trends, and buyer’s intent. We also understand that you are the expert in your field and know your customers. This is a valuable insight that we don’t take for granted, and will incorporate this into our research as well.
2-URL Targeting We know the importance of building a healthy and natural link portfolio. Each keyword will be strategically assigned to the most relevant page(s) to ensure its growth.
3-On-site Optimization Once the pages are chosen, we will help to implement on-site changes that will affect both your search engine placement and click-through rates.
4-High-Quality Link Building A majority of our work is focused on off-site link building. This is essential in building credibility and value for your website. Each link is strategically placed on industry-specific websites and surrounded by quality content written by our professional team of writers. We follow the most current standards to ensure a natural link portfolio and divide this work throughout a variety of link building actions to build trust in your website. This can include tasks ranging from directory link building and social bookmarking to in-depth blog, article submissions, and more.