What you need to know about Mobile Websites and Google
Google announced that having a “mobile friendly” website will be a factor in mobile ranking results starting April 21. This announcement, as you know, set the SEO world in commotion. The mobile algorithm change is set to run on April 21, but will likely roll out worldwide over the course of that entire week.
Let’s break this announcement down into it’s most basic form. Let’s first talk about this “April 21” date. It isn’t very often that Google announces an update BEFORE that update happens. I think Google is trying to give as many webmasters as possible the opportunity to change their websites to be mobile-friendly before the update. I don’t think they are doing this out of the kindness of their hearts however. No, they aren’t. If you think about it, Google’s goal is to display the best results in their Search Engine. What better way to reach that goal than to scare webmasters into making these changes.
Now, let’s talk about what “Mobile-Friendly” means. A “Mobile-Friendly” status is assigned to those websites that reach the standards that Google has set forth to be mobile-friendly. For the most part, Google is looking for a mobile site design that can be easily navigated through mobile searches.