As much as we all love Facebook it is important to not overlook Google+. I always tell my clients if the biggest search engine in the world asks us for more information why not give it to them.
At the start of 2015, Facebook announced 1.44 billion active users. The very definition of Facebook’s user activity is that the user has logged in at least once in the past month. While those numbers are charming, consider the reality behind them. Once you remove the near 90 million fake profiles Facebook knows about and has not yet removed, you’re left with less than half of those “active” users being considered actual daily users of Facebook. Half!
Today, over 82% of Facebook users are outside of the US, and users between the ages of 14 and 24 hardly even exist. What will that mean for the future of Facebook?
Meanwhile Google+ has a less impressive 20 million unique monthly users. What is impressive is that 22% of online adults visit Google+ at least once per month. That’s 22% of all adult-aged web surfers tracked by Google!
While you or your best friend may not use Google+ for commenting and posting, the majority of the world still clicks through Google+. This is the single most important reason why brands should maintain a Google+ page.
As local SEO and marketing experts we can tie Google+ into your marketing campaigns to really boos your results.