Over the last few years, there have been a lot of changes in how companies market themselves online. Best practices and code requirements have all been updated with an emphasis on mobile devices. This is not all bad news, it just means you have to be a little more proactive. There is now a lot of competition for the top spots in search results. If you own a business, it is time that you start thinking about how you are going to stay visible online. The good news is your efforts in online marketing work 24 hours a day 365 days a year. In the old days of print, radio and TV advertising once your ad ran that was it, you were done. Now your marketing keeps working for you all the time.