Still not sure if SEO is the way to go. We know that shoppers and business owners Google what they need before they make any decisions. The online world is the same as the physical world and what counts the most is location, location, location.

An SEO expert can move you up the search results page. There is no secret to what we do it just takes work. If someone comes to you with a “Magic Trick” to get you to the top of the search results page be careful, what are the odds that the person you are talking too has come up with an idea that the search engines have never seen.

Contact us to get a free website review.
908-333-5871
Web@scottidesign.com

There are many things you can do to get your website better search engine visibility. Here are the top 3 things to that make a gig difference. Please contact us with any Search Engine Optimization questions you may have.

1. Links
   • Link Authority or Trust – Who you link to and who links to your website has an effect on your website’s SEO. A link from a business association you belong to is more important than to linking to a blog no one reads.
   • Link Context –  The links on your website can tell search engines how to categorize your site. Make sure you link to something relevant and informative. If you are writing about “Unemployment Rates” be sure you link to government source for your figures.
   • Link Format – The “Anchor Text” (words in your article that are linked to a web page) Should be related to the content on your page.
     <a href=”https://scottidesign.com/services/search-engine-optimization/”>Best SEO Company in New Jersey</a>
2. Content – Content is the information on your page and content is the reason someone goes to your page in the first place, so you better have plenty of it.
   1. Content Relevance – Write content that makes sense to your title and everything else on your page.
   2. Content Usability – Is your information helpful to the person reading it.
   3. Content Originality – Google and everyone else knows if you copied your content.
3. The RankBrain algorithm I think we will just let the video speak for itself.

What does an SEO company do?

Search Engine Optimization is one of those things that seems like you can do it yourself. Yes, you can also cut your hair, but it may not come out like you planned. A local search engine experts like ScottiDesign can do the work for you so you can spend your time taking care of your customers and clients.

Search engine tricks don’t work anymore. There used to be a lot of tricks like list every town in your state or repeat a keyword 1,000 time in white tex on a page. None of these tricks work anymore and in most cases they work against you. Any SEO trick we can come up with Google has already figured it out. If someone tells you they have a special SEO strategy that no one else has ever heard of, don’t believe them.

Improving your search engine results now comes down to hard work and putting in the hours to promote your website and business.

Four steps to better search engine results

1-Keyword Research
We will research industry specific keywords and key phrases to find those that will bring the most value to your business. Each keyword is closely analyzed based on monthly search volume, overall competition, trends, and buyer’s intent. We also understand that you are the expert in your field and know your customers. This is a valuable insight that we don’t take for granted, and will incorporate this into our research as well.

2-URL Targeting
We know the importance of building a healthy and natural link portfolio. Each keyword will be strategically assigned to the most relevant page(s) to ensure its growth.

3-On-site Optimization
Once the pages are chosen, we will help to implement on-site changes that will affect both your search engine placement and click-through rates.

4-High-Quality Link Building
A majority of our work is focused on off-site link building. This is essential in building credibility and value for your website. Each link is strategically placed on industry-specific websites and surrounded by quality content written by our professional team of writers. We follow the most current standards to ensure a natural link portfolio and divide this work throughout a variety of link building actions to build trust in your website. This can include tasks ranging from directory link building and social bookmarking to in-depth blog, article submissions, and more.

1- Advertising is all about getting your business in
front of your target audience.

Whether they hear about you on the radio, see your ad in
a mailer, or were referred by a past client, they will try to
find your website. Investing in SEO makes sure your site is
easily found.

2- 70% Search Online Before Buying
Prospective buyers begin their search online. By the time
they visit your site, 60% of the purchasing process is
already complete.

In today’s business world, if your company cannot be found on the Internet, then you are lost!
Internet marketing is critical to a company’s success.

Search Engine Optimization (SEO) and Pay Per Click (PPC) advertising both have their place in promoting your business.

1. It has been our experience that to have an effective your PPC advertising campaign you must first make sure your website is properly optimized (SEO) to your Advertising campaign. If the keywords that you use in your Pay Per Click campaign are not the same keywords that your website is optimized for you will end up wasting your money, and you won’t see the results that you want.
2. Pay Per Click is an immediate advertising campaign that is only running while you are paying for it. An SEO campaign may take a few months to take effect, but it is working 24 hours a day 365 days a year.
3. SEO campaigns get stronger and cover more area the longer you run them. PPC campaigns end when you stop paying.

Get your Free SEO website review.

“What is SEO, and why does my site need it?”

Here is an excellent article from a colleague of mine explaining why you need a company like Scotti.Design

“What is SEO, and why does my site need it?”
A question I hear on a daily basis and one I myself asked a few years ago. Before I  learned about search engine optimization or SEO, I did the marketing for a few local businesses. Online marketing was something that I hadn’t really done before; it was new territory that I wasn’t familiar with. People say that hindsight is 20/20, and they’re right. Back then, I wish I had known a little bit more about how the search engines worked, what SEO actually meant, and why it was important.

Many business owners will find themselves in a similar position. Don’t panic: it isn’t as complicated as you may think.

First off, let’s talk about what the search engines do. Search engines essentially have two jobs. First, they crawl the Internet looking for information. Second, using the information that they have cached, they try to provide the best answers for whatever questions people search for.

So how does SEO fit into this? SEO is the art of making you and your company the best possible answer to someone’s search query so that your website will show up at the top of the search results.

Here are some reasons why SEO practices will be pivotal to your website’s success:

#1: More people are using Google and the other search engines to find what they need

in 2015, there were over 2 Trillion Google searches that is nearly 6 Billion searches a day.

One of the best things about the search engines is that, if I am a consumer looking to buy a particular product, I know exactly where to go to find it. I no longer have to spend time digging through a phone book or wait for an ad or coupon mailer, hoping that I’ll find the product or service I need. If I need to buy something, all I have to do is open up a Google search bar and type in the product I need.

The trouble for your business is that most people will look at the first few results and find what they are looking for. If your site is stuck on the 15th page of results, there is a small likelihood of your company being found. This is why you need search engine optimization(SEO). You can target specific keywords that are pertinent to your site and work to achieve higher rankings on those keywords.

#2: Your competitors are doing it

If you are a small business owner trying to decide if SEO is right for you, then you should search for your product online. If some of your competitors show up before you, then it is fair to says that you could be making more sales if you showed up higher in the results. This is a simple test that works whether you sell customized iPad cases or local plumbing services.

One of my first companies I worked with in marketing was a heating and air conditioning company. I had a hard time believing that people were searching for our service online. I did a couple of Google searches and, sure enough, one of my biggest competitors showed up over and over. I wanted to beat this company in every way. I knew we had a better product; I knew our service was better. The search engines just hadn’t been informed. I started implementing SEO techniques that day. More and more people use the search engines to find what they need: you can bet your competition already has a presence online and that potential clients of yours are using their services.

#3: Unlike most advertising, SEO is an asset for your company that becomes more valuable over time

Let me give you an example: If I purchased space on a billboard for my small business, as long as I have a good product in the right area, I could expect a reasonable return. However, as soon as the billboard goes down, most of those calls will stop coming.

Web searchQuality SEO will impact your site month after month. As you continue to optimize your site, you will rank higher and higher for more keyword terms. As you start to rank for the terms you’ve targeted, it will be easier for the search engines to recognize you as a trusted source and subsequent terms won’t be as hard to rank for. Whatever you’re planning to do with your business, how great will it be to have multiple keywords that rank at the top of the search engines as a company asset?

#4: It is a great way to grow your business and sell more of your product or service

This may be the most important reason for all. Almost everyone I talk to wants to grow his or her business. With SEO, you get to optimize your site for the type of clients you’re looking for. How often have you wanted more clients that are in need of your service?

If there is an area of your business that you want to grow, get optimized for those keywords. You can send 10,000 flyers hoping that a few people might respond back. Or you can optimize your site for the terms that you want so that the people looking for your product can find you. It all comes down to the numbers. SEOmoz posted a great article about how to calculate your ROI (return on investment). Compare your potential return on SEO services with what you get using traditional marketing, and I think you’ll be surprised with how effective SEO can be at raising your bottom line.

Every year, more and more people buy products online and use the search engines to find the local business whose service they need. With SEO, everyone has to start somewhere. Decide if it makes sense for your business and make the commitment to get started. If you have already started, then continue with your efforts and keep learning.

Get More Business, Spend Less Doing It

ScottiDesign’s SEO service is the solution to your online marketing needs. We offer full-service SEO for local and small businesses with prices similar to phonebook advertising and other traditional advertising methods. SEO is proven to have one of the highest ROIs for marketing dollars and is especially useful because it helps to both increase your visibility and draw a more targeted audience, leading those customers who are ready to buy to your site.  Find out more!