If your website is old and looks out of date you may be loosing business. Your website says a lot about your business. Most of the time the first time anyone learns about your business is by viewing our website. Let ScottiDesign help you make a good first impression.
Search Engine Optimization (SEO) and Pay Per Click (PPC) advertising both have their place in promoting your business.
It has been our experience that to have an effective your PPC advertising campaign you must first make sure your website is properly optimized (SEO) to your Advertising campaign. If the keywords that you use in your Pay Per Click campaign are not the same keywords that your website is optimized for you will end up wasting your money, and you won’t see the results that you want.
Pay Per Click is an immediate advertising campaign that is only running while you are paying for it. An SEO campaign may take a few months to take effect, but it is working 24 hours a day 365 days a year.
SEO campaigns get stronger and cover more area the longer you run them. PPC campaigns end when you stop paying.
Here is an excellent article from a colleague of mine explaining why you need a company like Scotti.Design
“What is SEO, and why does my site need it?” A question I hear on a daily basis and one I myself asked a few years ago. Before I learned about search engine optimization or SEO, I did the marketing for a few local businesses. Online marketing was something that I hadn’t really done before; it was new territory that I wasn’t familiar with. People say that hindsight is 20/20, and they’re right. Back then, I wish I had known a little bit more about how the search engines worked, what SEO actually meant, and why it was important.
Many business owners will find themselves in a similar position. Don’t panic: it isn’t as complicated as you may think.
First off, let’s talk about what the search engines do. Search engines essentially have two jobs. First, they crawl the Internet looking for information. Second, using the information that they have cached, they try to provide the best answers for whatever questions people search for.
So how does SEO fit into this? SEO is the art of making you and your company the best possible answer to someone’s search query so that your website will show up at the top of the search results.
Here are some reasons why SEO practices will be pivotal to your website’s success:
#1: More people are using Google and the other search engines to find what they need
in 2015, there were over 2 Trillion Google searches that is nearly 6 Billion searches a day.
One of the best things about the search engines is that, if I am a consumer looking to buy a particular product, I know exactly where to go to find it. I no longer have to spend time digging through a phone book or wait for an ad or coupon mailer, hoping that I’ll find the product or service I need. If I need to buy something, all I have to do is open up a Google search bar and type in the product I need.
The trouble for your business is that most people will look at the first few results and find what they are looking for. If your site is stuck on the 15th page of results, there is a small likelihood of your company being found. This is why you need search engine optimization(SEO). You can target specific keywords that are pertinent to your site and work to achieve higher rankings on those keywords.
#2: Your competitors are doing it
If you are a small business owner trying to decide if SEO is right for you, then you should search for your product online. If some of your competitors show up before you, then it is fair to says that you could be making more sales if you showed up higher in the results. This is a simple test that works whether you sell customized iPad cases or local plumbing services.
One of my first companies I worked with in marketing was a heating and air conditioning company. I had a hard time believing that people were searching for our service online. I did a couple of Google searches and, sure enough, one of my biggest competitors showed up over and over. I wanted to beat this company in every way. I knew we had a better product; I knew our service was better. The search engines just hadn’t been informed. I started implementing SEO techniques that day. More and more people use the search engines to find what they need: you can bet your competition already has a presence online and that potential clients of yours are using their services.
#3: Unlike most advertising, SEO is an asset for your company that becomes more valuable over time
Let me give you an example: If I purchased space on a billboard for my small business, as long as I have a good product in the right area, I could expect a reasonable return. However, as soon as the billboard goes down, most of those calls will stop coming.
Web searchQuality SEO will impact your site month after month. As you continue to optimize your site, you will rank higher and higher for more keyword terms. As you start to rank for the terms you’ve targeted, it will be easier for the search engines to recognize you as a trusted source and subsequent terms won’t be as hard to rank for. Whatever you’re planning to do with your business, how great will it be to have multiple keywords that rank at the top of the search engines as a company asset?
#4: It is a great way to grow your business and sell more of your product or service
This may be the most important reason for all. Almost everyone I talk to wants to grow his or her business. With SEO, you get to optimize your site for the type of clients you’re looking for. How often have you wanted more clients that are in need of your service?
If there is an area of your business that you want to grow, get optimized for those keywords. You can send 10,000 flyers hoping that a few people might respond back. Or you can optimize your site for the terms that you want so that the people looking for your product can find you. It all comes down to the numbers. SEOmoz posted a great article about how to calculate your ROI (return on investment). Compare your potential return on SEO services with what you get using traditional marketing, and I think you’ll be surprised with how effective SEO can be at raising your bottom line.
Every year, more and more people buy products online and use the search engines to find the local business whose service they need. With SEO, everyone has to start somewhere. Decide if it makes sense for your business and make the commitment to get started. If you have already started, then continue with your efforts and keep learning.
ScottiDesign’s SEO service is the solution to your online marketing needs. We offer full-service SEO for local and small businesses with prices similar to phonebook advertising and other traditional advertising methods. SEO is proven to have one of the highest ROIs for marketing dollars and is especially useful because it helps to both increase your visibility and draw a more targeted audience, leading those customers who are ready to buy to your site. Find out more!
As much as we all love Facebook it is important to not overlook Google+. I always tell my clients if the biggest search engine in the world asks us for more information why not give it to them.
At the start of 2015, Facebook announced 1.44 billion active users. The very definition of Facebook’s user activity is that the user has logged in at least once in the past month. While those numbers are charming, consider the reality behind them. Once you remove the near 90 million fake profiles Facebook knows about and has not yet removed, you’re left with less than half of those “active” users being considered actual daily users of Facebook. Half!
Today, over 82% of Facebook users are outside of the US, and users between the ages of 14 and 24 hardly even exist. What will that mean for the future of Facebook?
Meanwhile Google+ has a less impressive 20 million unique monthly users. What is impressive is that 22% of online adults visit Google+ at least once per month. That’s 22% of all adult-aged web surfers tracked by Google!
While you or your best friend may not use Google+ for commenting and posting, the majority of the world still clicks through Google+. This is the single most important reason why brands should maintain a Google+ page.
As local SEO and marketing experts we can tie Google+ into your marketing campaigns to really boos your results.
Have you tried to google yourself to see where your business is listed? If you haven’t it is a good idea to try it. If you don’t see yourself in the Google Map listings, you are not alone. Recently Google has changed the way they display local businesses. Google used to show seven businesses in what they call their “Local Pack.” Now they only show three. It is a great time to review where you are listed. If you don’t see yourself or even if you come up first, don’t panic or get too excited. The first thing to do is be sure that you are doing an anonymous search.
In the top right-hand corner of the Google search screen you will see two small icons, one looks like a person, and the other is a small picture of the world. If the outline of a person is highlighted, you will see a search based on your previous searches and your internet history. So if you always are searching for where your competition appears on the results page, then they will start to appear higher and higher, but that is just for you. If you are always searching for your company, then you will see yourself listed higher than anyone else sees you. Before you start to check out where you appear in Google search make sure you are “Hiding your Private Search Results.”
Back to the local maps
If in the “Google Local Pack”, you no longer appear in the top three listings it is not the end of the world, it just means you will have to work a little harder to get there. With only three listings being shown the competition is pretty fierce, so it is probably time to get some help from a local SEO expert. It is going to take some solid hard work to move you back to the top. One thing to remember is that your competition is probably working hard to move up the list so if you don’t improve your SEO you will keep slipping backward.
Give me a call if you have any questions. Thank you, Jeff Scotti 908-333-5871
Over the last few years, there have been a lot of changes in how companies market themselves online. Best practices and code requirements have all been updated with an emphasis on mobile devices. This is not all bad news, it just means you have to be a little more proactive. There is now a lot of competition for the top spots in search results. If you own a business, it is time that you start thinking about how you are going to stay visible online. The good news is your efforts in online marketing work 24 hours a day 365 days a year. In the old days of print, radio and TV advertising once your ad ran that was it, you were done. Now your marketing keeps working for you all the time.