16 Ways you get more attention.
- At March 10, 2012
- By jeffs
- In Announcements, How To, News & Updates, Search Engines, Social Media
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Here are 16 ways you can get more out of your business using Public Relations techniques.
- Issue a Press Release
- Issue a SEO Press Release
- Share a story idea with a reporter
- Send out product for review
- Send product to a local radio show
- Send out a media advisory
- Send out a photo advisory
- Hold a press conference
- “Localize” or “nationalize” a trend story
- Leverage events or calendar holidays
- Release a poll or survey
- Write and submit an op-ed
- Create a video news release
- Do a satellite video tour
- Go on a media tour
- Begin a blogger outreach campaign
Recomendation from Sterling Horticultural Services
- At March 3, 2012
- By jeffs
- In Testimonial
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Susan Olinger, APLD
Susan hired you as a Website designer in 2010
Top qualities: Great Results, Personable, Expert
“Jeff and his staff did a great job designing our site, and is always available and willing to make changes or help out with technical support. Our site has never looked better.” January 5, 2012
This is just a little creepy, Target knows your pregnant first.
- At February 16, 2012
- By jeffs
- In News & Updates, Security, Shopping
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How Target Figured Out A Teen Girl Was Pregnant Before Her Father Did!
Every time you go shopping, you share intimate details about your consumption patterns with retailers. And many of those retailers are studying those details to figure out what you like, what you need, and which coupons are most likely to make you happy. Target, for example, has figured out how to data-mine its way into your womb, to figure out whether you have a baby on the way long before you need to start buying diapers.
Charles Duhigg outlines in the New York Times how Target tries to hook parents-to-be at that crucial moment before they turn into rampant — and loyal — buyers of all things pastel, plastic, and miniature. He talked to Target statistician Andrew Pole — before Target freaked out and cut off all communications — about the clues to a customer’s impending bundle of joy. Target assigns every customer a Guest ID number, tied to their credit card, name, or email address that becomes a bucket that stores a history of everything they’ve bought and any demographic information Target has collected from them or bought from other sources. Using that, Pole looked at historical buying data for all the ladies who had signed up for Target baby registries in the past:
Pinterest: Everything You Wanted to Know About 2012?s Hottest
- At February 15, 2012
- By jeffs
- In Facebook, Social Media
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A client was the first person to alert me to Pinterest so I signed up and I am surprised how many friends have contacted me about it. It is clearly developing into a major social media website.
Here is a good article if you want to learn a little more. http://mashable.com/2012/02/14/pinterest-daily-users-are-up-125-percent/
Kind words from one of our clients
- At January 27, 2012
- By jeffs
- In Facebook, Search Engines, SEO, Social Media, Testimonial
0
We have been fortunate to work with a number of Landscaper and maintenance companies. This is a website we built to help improve Garden States internet visibility. Scott is doing his own social media work but we can also help with that. We did add a “Like us on FaceBook” box that also lists all the “Likes” to his FaceBook Page.
Garden State Groundskeeping, Inc. is a full service landscape and maintenance company located in Long Valley, NJ. Our specialty is the beautification of the outside of your home.
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Scott Montgomery (client)
- Scott hired you as a Graphic/Web Designer in 2008 and hired you more than once
- Top qualities: Great Results, Personable, Expert
- “Jeff has designed and implemented our website over the past 3 years. He is a great listener who uses his knowledge and insight to build a comprehensive yet simple website for anyone to navigate through. He is to the point and I would recommend him to anyone looking to develop a website or internet marketing plan.” December 22, 2011






