Every time you go shopping, you share intimate details about your consumption patterns with retailers. And many of those retailers are studying those details to figure out what you like, what you need, and which coupons are most likely to make you happy. Target, for example, has figured out how to data-mine its way into your womb, to figure out whether you have a baby on the way long before you need to start buying diapers.

Charles Duhigg outlines in the New York Times how Target tries to hook parents-to-be at that crucial moment before they turn into rampant — and loyal — buyers of all things pastel, plastic, and miniature. He talked to Target statistician Andrew Pole — before Target freaked out and cut off all communications — about the clues to a customer’s impending bundle of joy. Target assigns every customer a Guest ID number, tied to their credit card, name, or email address that becomes a bucket that stores a history of everything they’ve bought and any demographic information Target has collected from them or bought from other sources. Using that, Pole looked at historical buying data for all the ladies who had signed up for Target baby registries in the past:

Here is a good article if you want to learn a little more.    http://mashable.com/2012/02/14/pinterest-daily-users-are-up-125-percent/

Garden State Groundskeeping, Inc. is a full service landscape and maintenance company located in Long Valley, NJ. Our specialty is the beautification of the outside of your home.

• Scott Montgomery (client)

• Scott hired you as a Graphic/Web Designer in 2008 and hired you more than once
• Top qualities: Great Results, Personable, Expert
• “Jeff has designed and implemented our website over the past 3 years. He is a great listener who uses his knowledge and insight to build a comprehensive yet simple website for anyone to navigate through. He is to the point and I would recommend him to anyone looking to develop a website or internet marketing plan.” December 22, 2011

We have built websites for Letip Chapters all across the country. LeTip is a professional networking group. These websites are an added value to the chapter members and helps to attract new members. Many of the Letip chapters websites have integrated Facebook. It is not uncommon that the websites we build for Letip Chapters have higher search rankings than individual member’s websites.

Angie Leppert (client)

• Angie hired you as a Graphic/Web Designer in 2010
• Top qualities: Great Results, On Time, High Integrity
• “As President of LeTip of Kelso, one of my main goals for 2010 was the implementation of a website for our chapter. Jeff was instrumental with the entire process of the development and execution of the website. Whenever I have questions or need assistance, Jeff is very reliable. I would highly recommend Jeff and Scottidesign.” December 6, 2010

We developed his website off of a WordPress CMS and created a responsive / interactive front page. A mosaic of sorts where by moving your mouse will move the wall of petri dishes. When you select a dish, you will see a larger version of the dish with more details.

Jim plans to head down to The Studios of Key West this June. He will be embarking on a collaborative installation called “The Petri Island Project: The Keys”, tapping the cultural and individual perspective of citizens in the Florida Keys. The project asks the simple question: “what does an island mean to you?”

With the help of the students, teachers, and adults he hopes to create a unique and interesting exhibit, where the viewer is part of the experience.

Please take the time to visit Jim’s website at: http://www.jimtoia.com/

Also view the wall of petri dishes at: http://www.jimtoia.com/project/

Business networking has become a new and exciting way to market yourself and your company to others.  By the power of networking, we form connections that are meaningful and provide us with points reference and potential business partners. LeTip is one such networking group which Scottidesign belongs to. Scottidesign also provides web design, development, and search engine optimization for a number of LeTip chapters.

LeTip Websites Grow Business

We originally developed a powerful website and marketing campaign for LeTip of Somerset Hills. Based off of WordPress our website is able to quickly add members and their information, member profiles, calendar events, and various pages, all of which were optimized for search engines. The website was a hit with our local LeTip, so much so we decided to market it to other LeTip’s nationwide. To our surprise the response was overwhelming and we quickly signed up, developed, and launched 5 more LeTip websites within the first year. Each website has a similar look, but unique content with various businesses and people.

Delivering Search Engine Results

Feedback on our LeTip websites are quite positive, namely the results they receive when searching. We are constantly reminded by each chapter’s leadership how powerful and useful our websites are to their members. Search results in Google usually show up right under the member’s actual web address.

Having a business that has yet to step foot on the web can be a nerve wracking process, both for the client and the developer. Will the client see a positive impact from our internet marketing strategies? Is their user base tech-savvy enough to interactive and boost the client’s business? Will the client stay active in participation? Fortunately none of these were an issue with one of our latest clients, Lynn’s Home Decor and Gifts.

Building A Successful Website with Social Media

Lynn’s approached Scottidesign about 3 months ago to develop a internet marketing strategy to launch their business into the digital age. We worked directly with the owners to develop a powerful FaceBook campaign as well as a highly customizable WordPress website which they could add content themselves or have us help (CMS). By harnessing the power social media, search engine optimization, and an active newsletter campaign through Constant Contact, Lynn’s has seen a positive impact on their business and community involvement on Facebook.

Website Design and Development

Lynn’s website is focused on their store, showcasing the products they sell as well as more information about the companies who make their products. The website development process was very visual with a lot of pictures of products, an in store gallery, and a page dedicated to the products they sell.

Facebook Marketing Strategy

Facebook played a major role in our overall business strategy, capturing excitement and involving fans. Integration of a Facebook widget on their website, as well as automatically adding content from their website to Facebook helped boost their impact and overall SEO.

Final Website Design & Facebook

Lynn’s Home Decor and Gifts is located in Chester, New Jersey

To learn more visit their website at www.lynnsofchester.com or visit their Facebook page.

More Information

Interested in a website or social media campaign of your own? Contact us to learn more.

 
The return of MySpace. Justin Timberlake has reportedly purchased a majority stake in MySpace and is looking to revive it as a place for fans to interact with entertainers.

“There’s a need for a place where fans can go to interact with their favorite entertainers, listen to music, watch videos, share and discover cool stuff and just connect. MySpace has the potential to be that place,” Timberlake said in a statement. “Art is inspired by people and vice versa, so there’s a natural social component to entertainment.”

and

Thank you,
Jeff Scotti
http://www.scottidesign.com
Websites and internet marketing

(908) 333-5871

A Planetz llc company

Susan Olinger, APLD hired ScottiDesign as a Website designer in 2010.
We rebuilt her website http://www.sterlinghort.com/  adding more visual elements and photo galleries. Sterling Horticulture’s site was integrated with her social media and FaceBook pages. A blog and user interface was added so they could easily add search engine friendly content. As always all our sites are tuned for Search Engine Optimization.

From  Susan Olinger, APLD

“Top qualities: Great Results, Personable, Expert”

“Jeff and his staff did a great job designing our site, and is always available and willing to make changes or help out with technical support. Our site has never looked better.” January 5, 2012