Good question from a client.
How do you add an additional Administrator to your Google+ page?
There is a limit of how many admins you can add but it is pretty large around 50 admins.
It is really no secret that “Cloud” based services and mobile devises (Tablets) will rule in 2013. Here is are some more thoughts on what you can expect in 2013. Give us a call if you would like help with your online marketing.
Technology trends come and go but some are here to stay. Small business owners should expect to further embrace mobility, social media and cloud computing in the New Year, according to technology experts.
“We expect to see significant growth in cloud servers and cloud storage,” says Nick Pegley, vice president of All Covered IT Services from Konica Minolta. “The use of mobile devices is also growing significantly and helps in disasters too. If your desktop is in a damaged building, you can still use your smartphone or tablet to access data.”
In the wake of superstorm Sandy business owners are placing a greater emphasis on business continuity planning and Pegley expects more of that in 2013.
“More companies, even ones outside of the North East, are getting serious about protecting their company data from major external impacts,” says Pegley. “That includes backup strategies, procedures for dealing with office closures and communications plans for employees.”
Smartphone Popularity Continues
In the last couple of years smartphone sales have started to exceed PC sales, which demonstrates that people are using their mobile phones for more than making phone calls.
“Smartphones and tablets will be leveraged more heavily as businesses move beyond using them just for simple communications,” says Mike Pugh, vice president of marketing for j2 Global, a cloud services provider for small businesses. “Business systems, such as CRM, will go mobile enabling teams to input and access sales information on-the-go, driving higher levels of communication and productivity.”
Mobile apps will also become more prevalent for small businesses in the New Year, enabling them to be more connected, productive and use those moments of time that would be wasted if it weren’t for mobility, says Pugh.
Because the popularity of mobile devices and apps will continue to grow, small businesses will see more of a need to have a mobile-friendly Website. “Having a web presence is no longer enough,” says Jerry Nettuno, founder and CEO of Schedulicity, the online appointment scheduling service for small businesses. “Mobile users are increasingly using smartphones and tablets to research local businesses.”
Social Media ROI Will Be Examined
If 2012 was the year small businesses came to realization they had to embrace social media, 2013 will be the year they start focusing on a return on investment for their efforts, predicts Nettuno.
According to Nettuno, this year the small business conversation focused on getting the most for your investment will heat up.
“Small business owners will increasingly evaluate questions such as: Should I track website visitors or blog readers? Monitor analytics on Twitter or Facebook? Track comments, re-tweets or followers?,” said Nettuno. “Small businesses will focus on leveraging new tools, such as the new social media reports introduced by Google Analytics in 2012, to measure the value of their social media efforts.”
Cloud Adoption Explodes
For some time now small businesses have been hearing about all the virtues of taking their business into the cloud. In 2013 they will finally start listening. According to j2, in 2013 small businesses faced with increased competition and less than stellar economy will look to the cloud to save them money and boost their sales. Because of that experts predict there will be an explosion of cloud usage by small businesses.
“Cloud computing is coming of age,” says Pegley. “One of the advantages of cloud based storage is the ability to access company data even if the usual office environment is not available. It can be the difference between being able to carry on business and being closed for business.”
- PRESIDENT OBAMA again maintained the top spot of all world leaders, with a vast 24 million followers, adding 15 million followers in one year. 2012 was an election year, therefore, the Twitter account continued to be managed by the presidential campaign staff. Obama continued to occasionally post his own tweets, signed with his initials. The 2012 re-election of President Obama broke several Twitter records. Following the news that he had been declared the winner, Obama’s account sent out the tweet: “Four more years” along with a photo of himself and the First Lady, which became the most retweeted tweet of all time. Throughout the day, more than 31 million election-related Tweets were sent out, creating the most tweeted-about event in U.S. political history. https://twitter.com/BarackObama
- PRESIDENT HUGO CHÁVEZ OF VENEZUELA grew his account by two million followers and maintained the #2 spot, although he had 20 million less followers than President Obama in 2012. When he found himself fighting an election campaign from his sick bed in Cuba, Twitter became his main tool for communicating with the electorate, a tool predominantly used for challenging his opponent and fighting the rampant rumors about his ill-health. There’s no doubt that Twitter had a hand in rallying his 3.8 million followers to secure his re-election in October. https://twitter.com/chavezcandanga
- In 2012, PRESIDENT ABDULLAH GÜL OF TURKEY increased his following by over 2 million people. An early adopter of Twitter, he tweets mainly in Turkish but important statements are also made in English. Following his visit in 2012 to Silicon Valley he tweeted, “This is the first time a Turkish president travels to this region of the U.S. Here is where technology that changes our lives is born.” https://twitter.com/cbabdullahgul
- QUEEN RANIA, THE QUEEN CONSORT OF THE KING OF JORDAN, grew her account by over one million followers despite the fact that she continued to scale back her public activities since facing criticism that she was playing too prominent a role in “running Jordan.” On her Twitter account, followed by more than two million people, she describes herself as “a mum and a wife with a really cool day job.” https://twitter.com/QueenRania
- A fresh entry into the top ten in 2012 was RUSSIAN PRESIDENT DMITRY MEDVEDEV. He chooses to tweet in his native language and in English, with separate accounts for each. In 2010, a personal account in the president’s name was established in both languages and currently his Russian language @MedvedevRussia has the largest following. Following this trend, 2012 saw several other leaders open Twitter accounts in both their native language and English in order to reach a larger audience. These leaders are the prime ministers of Japan, Thailand, and Kazakhstan, the presidents of Azerbaijan and Turkey; and the governments of Serbia and Montenegro.https://twitter.com/MedvedevRussiaE
- PRESIDENT DILMA ROUSEFF OF BRAZIL remained at spot #6 in 2012. At the time of her election in 2011 she had already 330,000 followers and while her activity dwindled after the election, her account continued to gain followers, indicating a desire on the part of the people of Brazil to connect with their leader. https://twitter.com/dilmabr
- When ARGENTINEAN PRESIDENT CRISTINA FERNÁNDEZ DE KIRCHNER appeared on Twitter in 2010, Argentine politics were utterly transformed as Twitter was quickly established as the central battleground between politicians and citizens. During the re-election of Chávez in 2012, the Argentine president sent five messages in quick succession, congratulating Venezuela with “Your victory is also ours.”https://twitter.com/CFKArgentina
- COLOMBIA’S PRESIDENT JUAN MANUEL SANTOS was new to the Top 10 in 2012. At number 8, President Santos’ had grown his followers by well over 1 million since 2011. When the previous president Álvaro Uribe handed on the presidency to Santos, he expected his former defense minister to continue his policies. Uribe became a fixture on Twitter, proclaiming his record on security, education and helping the poor. As President Santos began to make it clear that he had his own agenda for Colombia in 2012, the tweets got tougher — today the president must stay attuned to Uribe’s tweets and respond to his citizens accordingly. https://twitter.com/JuanManSantos
- Remaining in the top ten in 2012 even though the country elected a brand new leader, is PRESIDENT ENRIQUE PEÑA NIETOIN OF MEXICO, in December. His tweet on election day, “Now is the time to start a new stage of work, for the good of Mexico,” was widely shared. https://twitter.com/EPN
- HIS HIGHNESS SHEIKH MOHAMMED, PRIME MINISTER OF THE UAE AND RULER OF DUBAI ranked #10 of the world leaders using Twitter. In 2012 His Highness Sheikh Mohammed gained 910,000 followers in just one year to surpass 1 million followers. In a recent study, he was ranked as the second most connected Twitter user in the country. He regularly shared his thoughts, future plans, attended events and various achievements. Some saw his tweets as “an image of equality, encouragement and comfortable interaction with citizens.” On the sixth anniversary as Ruler of Dubai he tweeted: “I don’t wish to be celebrated personally. Instead, each year, a deserving group in our society shall be recognised. Last year, we celebrated the orphans. This year, we shall celebrate mothers, the force behind all our successes.” https://twitter.com/HHShkMohd
Internet marketing = Relationship Marketing
When everything you do revolves around your community – customers, fans, followers, employees, etc. – the answer is clear. You will have the reputation, loyalty and love that keeps your business alive and thriving. You will have a connection with your audience, and that’s the key to success for your company.
Take the focus away from the dollar signs attached to your products and services, and focus on what’s really going to affect your sales: relationships.
Relationship marketing online is a fine balance
of technology and personality.
Something that has remained constant throughout the years is the power of relationships in business. Relationship marketing these days is just present in a different arena – online.
There are people who may insist that there were no problems of disconnect until the Internet came along. This simply isn’t the case. Technology is not the cause of this disconnect; the cause is the people behind the computers.
If your online presence is genuine and your brand is “real,” relationships will blossom.
And since nearly 90% of consumers use search engines to make purchasing decision (Digital Influence Index), you better believe that a strong community presence will feed your bottom line.
Relationship marketing from the ground up
To create a healthy community online, set up a steady foundation for your relationship marketing.
- Understand your audience. Identify your niche market and how you plan to solve their problems. Have a clear vision for who your products and services are going to help so you can target them more directly with a message that resonates more powerfully.
- Engage with your audience. Write with your audience’s wants and needs in mind. Listen to their feedback – good or bad – and give them a say in the conversation. Conversation is a two-way street, and there’s a difference between talking to people versus talking with them.
- Be a part of your community. Be present in conversations about your own brand and your industry. A good relationship marketing strategy covers all aspects of a community – from customers to competitors. Find ways to join in on relevant conversations, offering your own opinion, experience, expertise and input. Just be sure you have something worth saying.
- Demonstrate your expertise. One component of your relationship marketing strategy must address the fact that there is competition for what you’re offering. People will respect and listen to you more intently if your language is confident, clear and beneficial. If you’re not the expert in a certain area, that’s okay. Seek the advice or help of a non-competitor who knows the subject through and through, and give them credit for their knowledge.
- Answer questions. Create free downloads, pay close attention to what people are asking on social media sites, and set up a blog dedicated to helping visitors find the answers to their most common questions. Your customers want to be acknowledged and appreciated.
- Provide excellent service. Don’t just stop online with your relationship marketing. Continue the process offline and really show your customers that you appreciate them. Treat them with respect before, during and after a sale.
The purpose of relationship marketing is to put the “people” back in business and ignite that “warm and fuzzy” feeling. It’s about having actual human beings dedicated to nurturing your online presence and every person that is a part of it.
Take the focus away from profits, put it back on relationships, and trust that the profits will come as a result. That’s relationship marketing in a nutshell.
Are you building relationships with your internet marketing?
Don’t under estimate the power of social media. I find I use Yelp often especially when traveling. As a business owner it is worth your time an effort to learn about these sites and use them to your advantage. I get asked about #10 on this list all the time, avoid the “The Streisand Effect.” Here is a great list from Todd Wasserman of 10 things you may not have known about YELP.
Next to Google, there’s probably no more important site for small businesses than Yelp. Yet perhaps no other site is as poorly understood. For instance, is it a good idea to encourage your customers to give you good reviews on the site? Does Yelp pay for reviews? How do you go about countering bad reviews?
Since Yelp is such a juggernaut, it’s important to get the facts straight. With that in mind, take a look at these 10 things you may not have known about the service.
1. Most of Its Traffic Is From Its Home Page
You might think that in 2012, most people would be accessing Yelp from their smartphones, but that’s not the case. Sixty percent of searches are from desktops, and the company’s mobile apps are used by about 7 million people. Yelp.com gets 78 million visitors per month. However, like other social media companies, the trend is definitely favoring mobile.
2. Restaurants Aren’t the Biggest Category
Yelp’s biggest category is actually shopping. Shopping reached parity with restaurants in September 2011, but has since surpassed that, says Darnell Holloway, Yelp’s manager of local business outreach. Though Holloway says that perception still lingers; he believes that restaurants have a natural advantage because they get so many customers compared to, say, a dentist. Says Holloway: “If I’m a diner, I’m probably going to see more people coming through the door.”
3. Encouraging Customers to Post Reviews is a Bad Idea
It might seem like closing a sale with “And don’t forget to tell people about your experience on Yelp!” is smart marketing, but Yelp discourages this practice and other forms of review coercion. “We recommend that people focus on awareness rather than asking for reviews,” says Holloway, “because then it becomes an arms race.” But wait, should Yelp want more reviews? After all, more reviews equals more traffic and, in theory, better reviews if you believe in the wisdom of crowds, right? Not according to Yelp. The company believes in quality over quantity. Moreover, “We don’t believe that consumers necessarily want to be seen as a promotional vehicle.”
4. Those ‘People Love Us on Yelp’ Stickers? You’ve Gotta Earn Them
The Yelp sticker pictured above is a genuine accolade designed to be akin to a high Zagat rating. That means that you can’t order a “People Love Us on Yelp” decal for love or money. Instead, the company doles them out twice a year to companies that get overall high ratings.
5. Yelp Provides Free Signage Via Flickr
Though Yelp discourages merchants from bugging customers to write reviews, it is a proponent of more subtle means of persuasion. For instance, the company provides downloadable signage via a Flickr stream. Holloway also recommends putting a Yelp link in your email signature and on your business card.
6. Yelp Has Paid For Reviews in the Past
Though Yelp strives to maintain the purity of its reviews, the company has in the past paid people to write them. CEO Jeremy Stoppelman told The New York Times in 2007 that “there was a time in our earlier days where we experimented with paying for reviews directly in cities outside of San Francisco to help get the ball rolling in our otherwise empty site.” However, the company has not done this for at least four years.
6. Customer Service Appears to Have the Strongest Effect on Reviews
Yelp’s research has found that a customer whose review praises “customer service” is more than five times as likely to give a 5-star review than a 1-star review. Similarly, nearly 70% of those who trash a business’ customer service wind up giving a 1-star review. In a May blog entry on the topic, Yelp featured a word cloud of terms that popped up in positive reviews:
Obviously, it seems to pay to be friendly, nice and helpful.
7. Every Star in a Review Leads to a 5-9% Jump in Revenues
A study by Michael Luca, a professor at Harvard Business School, found that there was a correlation between a high Yelp ranking and revenues. Luca just looked at the restaurant industry in Seattle, but his findings were a ringing endorsement for Yelp. Among other things, it found there were far more Yelp restaurant reviews than there were from Zagat or The Seattle Times.
8. Yelp Tends to Favor Independent Businesses Over Chains
If you’re a McDonald’s franchisee, don’t waste any time worrying about your Yelp reviews. According to Luca’s study, Yelp’s effect on chains is “statistically insignificant and close to zero.” Luca also found that when Yelp penetrates a market, “there is a shift in revenue toward independent restaurants.” This is not by design, but based on the fact that reviewing a McDonald’s in St. Louis is a rather absurd exercise since it will likely be very similar to a McDonald’s in Kalamazoo, Mich., or Newark, N.J.
9. Business Owners Can Dispute Reviews on Yelp
If someone trashes your business on Yelp, you don’t have to sit back and take it. In fact, Holloway recommends business owners go on Yelp and dispute. The reviewers can then answer the business owner if need be.
10. Legal Threats for Bad Reviews Can Trigger ‘The Streisand Effect’
Yelp reviews operate in a grey area between journalism and customer service. If you’re a business owner and see a scathing review that is completely incorrect, you may consider it akin to slander and be tempted to call your lawyer. However, Yelp cautions against this. In an FAQ on its site, Yelp evokes “The Streisand Effect,” in which an action has the unintended consequence of drawing more attention to the problem. (The term got its name from Barbra Streisand, whose attempt to suppress photos of her home backfired.) As Yelp counsels:
“Far from being cowed, recipients will sometimes go public with them as a warning to others not to patronize your business. Second, beware of lawyers who are quick to file lawsuits without telling their clients that it can cost them dearly. Last, take a step back: if you find yourself insisting that a review is obviously untrue, there’s every reason to think that your customers will draw the same conclusion as you. Even if they don’t, Yelp’s review filter is always on the prowl, and it may be able to put enough pieces of the puzzle together over the long-term to filter out the bogus review.”
This is something we have talked to many of our clients about social media the most cost effective advertising and is impossible to ignore
5 Signs Your Small Business Should Be on LinkedIn
1. You Employ 1-50 People
LinkedIn distinguishes companies by many factors, not the least of which is size. As a company presence on LinkedIn, your small business will likely fall into one of two categories: 1-10 employees or 11-50 employees. Not surprisingly, the former category hosts the largest number of small businesses, with 854,000 accounts.
Don’t get discouraged by the “competition,” though. Users will be able to discover your company using LinkedIn’s advanced search tool, which enables users to narrow results by keyword, location, industry and company size, among other metrics.
With that kind of specificity, your business can’t afford to not be on LinkedIn. After all, people are probably already searching for you, or at least for similar companies. It’s an opportunity for visibility that otherwise goes to waste.
2. You Have Something to Say
Share content on LinkedIn by creating updates and company announcements natively on the platform. You can include links to external websites, images and YouTube videos. Once shared, your update will post to the activity feed on your company overview page and to the homepages of LinkedIn members who follow your company.
You can also opt to share blog posts within a widget that lives on your company page. Check out Mashable’s “Recent Blog Posts”, for example: These updates live separately from the aforementioned announcements (which are stored in the activity feed on a page) because they refresh automatically as your blog updates, and will not post to your followers’ homepages.
Like many other social platforms, LinkedIn users and the network itself discourage update spam. That means you shouldn’t overload your followers with excessive, self-promotional content — you’ll lose followers fast.
3. You’re Hiring
LinkedIn is a network for job seekers and professionals. Thus, it makes sense that you would use it to post your latest job openings, whether they’re full-time positions, consultant opportunities or freelance projects.
It’s also a great excuse to open a LinkedIn account if you haven’t done so already. You’ll draw more interest to your page with updates, such as job openings, press announcements and general company news.
You may post an available job to LinkedIn for $295 for a 30-day period. Once posted, these jobs will not only appear in search results, but also in the “Careers” tab on your company page.
4. You Need Advice
Before signing up for a company account, browse the company pages of similar businesses to see how the moderators manage the content and direct the conversation. Learn what type of content shares well, whether it’s blog posts, company announcements or sexy images.
If you have a personal account, find groups that speak to your industry (e.g. Women in New Media or Developer & Technology Professionals) and ask for advice from fellow users on how to create a strategic company presence on LinkedIn.
5. You’re a Non-Profit
Your charity or service organization most definitely has a place within a professional network. In fact, non-profits may enjoy more benefits on LinkedIn than regular companies and, in fact, LinkedIn encourages it.
As a non-profit, you may choose to either create a LinkedIn company page, a group or both. Determine how invested you want to become in the platform, and then create your presence around your goals.
Company pages like charity: water’s are useful for general information, updates, events and job offerings surrounding an organization. But a LinkedIn group page can host richer discussion and engagement, though it requires moderation and management to guide the direction of the group. You may appoint more than one person for the job, but keep in mind that you’ll need to put in some work to make a group truly valuable for your non-profit’s supporters.
Whether for personal or business purposes, how do you use LinkedIn to build your professional network and skills? Share your experiences and tips in the comments.
Here are 16 ways you can get more out of your business using Public Relations techniques.
- Issue a Press Release
- Issue a SEO Press Release
- Share a story idea with a reporter
- Send out product for review
- Send product to a local radio show
- Send out a media advisory
- Send out a photo advisory
- Hold a press conference
- “Localize” or “nationalize” a trend story
- Leverage events or calendar holidays
- Release a poll or survey
- Write and submit an op-ed
- Create a video news release
- Do a satellite video tour
- Go on a media tour
- Begin a blogger outreach campaign
A client was the first person to alert me to Pinterest so I signed up and I am surprised how many friends have contacted me about it. It is clearly developing into a major social media website.
Here is a good article if you want to learn a little more. http://mashable.com/2012/02/14/pinterest-daily-users-are-up-125-percent/
We have been fortunate to work with a number of Landscaper and maintenance companies. This is a website we built to help improve Garden States internet visibility. Scott is doing his own social media work but we can also help with that. We did add a “Like us on FaceBook” box that also lists all the “Likes” to his FaceBook Page.
Garden State Groundskeeping, Inc. is a full service landscape and maintenance company located in Long Valley, NJ. Our specialty is the beautification of the outside of your home.
Scott Montgomery (client)
- Scott hired you as a Graphic/Web Designer in 2008 and hired you more than once
- Top qualities: Great Results, Personable, Expert
- “Jeff has designed and implemented our website over the past 3 years. He is a great listener who uses his knowledge and insight to build a comprehensive yet simple website for anyone to navigate through. He is to the point and I would recommend him to anyone looking to develop a website or internet marketing plan.” December 22, 2011