Kind words from one of our clients

We have been fortunate to work with a number of Landscaper and maintenance companies.  This is a website we built to help improve Garden States internet visibility. Scott is doing his own social media work but we can also help with that. We did add a “Like us on FaceBook” box that also lists all the “Likes” to his FaceBook Page.

Garden State Groundskeeping, Inc. is a full service landscape and maintenance company located in Long Valley, NJ. Our specialty is the beautification of the outside of your home.

• Scott Montgomery (client)

• Scott hired you as a Graphic/Web Designer in 2008 and hired you more than once
• Top qualities: Great Results, Personable, Expert
• “Jeff has designed and implemented our website over the past 3 years. He is a great listener who uses his knowledge and insight to build a comprehensive yet simple website for anyone to navigate through. He is to the point and I would recommend him to anyone looking to develop a website or internet marketing plan.” December 22, 2011

A Case Study: LeTip

Where Social Media meets Business Networking

Business networking has become a new and exciting way to market yourself and your company to others.  By the power of networking, we form connections that are meaningful and provide us with points reference and potential business partners. LeTip is one such networking group which Scottidesign belongs to. Scottidesign also provides web design, development, and search engine optimization for a number of LeTip chapters.

LeTip Websites Grow Business

We originally developed a powerful website and marketing campaign for LeTip of Somerset Hills. Based off of WordPress our website is able to quickly add members and their information, member profiles, calendar events, and various pages, all of which were optimized for search engines. The website was a hit with our local LeTip, so much so we decided to market it to other LeTip’s nationwide. To our surprise the response was overwhelming and we quickly signed up, developed, and launched 5 more LeTip websites within the first year. Each website has a similar look, but unique content with various businesses and people.

Delivering Search Engine Results

Feedback on our LeTip websites are quite positive, namely the results they receive when searching. We are constantly reminded by each chapter’s leadership how powerful and useful our websites are to their members. Search results in Google usually show up right under the member’s actual web address.

A Case Study: Lynn’s Home Decor and Gifts

Website Design in New Jersey

Having a business that has yet to step foot on the web can be a nerve wracking process, both for the client and the developer. Will the client see a positive impact from our internet marketing strategies? Is their user base tech-savvy enough to interactive and boost the client’s business? Will the client stay active in participation? Fortunately none of these were an issue with one of our latest clients, Lynn’s Home Decor and Gifts.

Building A Successful Website with Social Media

Lynn’s approached Scottidesign about 3 months ago to develop a internet marketing strategy to launch their business into the digital age. We worked directly with the owners to develop a powerful FaceBook campaign as well as a highly customizable WordPress website which they could add content themselves or have us help (CMS). By harnessing the power social media, search engine optimization, and an active newsletter campaign through Constant Contact, Lynn’s has seen a positive impact on their business and community involvement on Facebook.

Website Design and Development

Lynn’s website is focused on their store, showcasing the products they sell as well as more information about the companies who make their products. The website development process was very visual with a lot of pictures of products, an in store gallery, and a page dedicated to the products they sell.

Facebook Marketing Strategy

Facebook played a major role in our overall business strategy, capturing excitement and involving fans. Integration of a Facebook widget on their website, as well as automatically adding content from their website to Facebook helped boost their impact and overall SEO.

Final Website Design & Facebook

Lynn’s Home Decor and Gifts is located in Chester, New Jersey

To learn more visit their website at www.lynnsofchester.com or visit their Facebook page.

More Information

Interested in a website or social media campaign of your own? Contact us to learn more.

Google is downgrading websites

Google in an ongoing battle to improve the quality of search results has started to downgrade websites that do not offer original content, including pictures. These changes are expected to effect almost 12% of all searches.
There are no shortcuts, any trick you can think of someone else has already done it and Google is working to Beat it.

Here is a link to the original article Google Moves to Shuffle Down Low-Quality Sites

SEO Not as important as you may think!

That’s right I said it, search engine optimization is not as important as you may think to have a successful website.?I have had many clients who spend so much time worrying and “tweaking” their sites to “Improve their SEO” that they miss the point and actually make their site less effective than they could be. I am not saying search engine optimization is not important, it is important, but it is only one aspect of a successful website and it is often over emphasized.

Here is an example: I have a client who does home repair. This client has spent hours reading and researching what are the best tricks and techniques to get better search engines results. He has also subscribed to several services that promise him top ten Google listings. He has spent hours and thousands of dollars to increase his visibility and still never gets any jobs from his website.

He hired Scottidesign and we examined his website, traffic and search engine results. He told us how hard he was working and how he “had to get into the top ten search results for his industry.” What we found was that he was getting 98% of his website traffic from search engines, he was ecstatic, but he was still getting no business through his website.?I felt strongly that having 98% of his traffic come from search engines was his problem. He needed to spend his time increasing traffic from referring sites  and direct traffic from users typing his domain in directly and to stop spending so much time and money on search engines.

A referring site is another website that includes a link to your site. We contacted all of this clients suppliers and any organization that he belong to and ask them to link to his website and almost of them were happy too.

We used a little common sense to get users to go directly to his domain. He had overlooked putting his website on his trucks, yard-signs and advertisements. His newspaper ads had a fax number but not his website or email.

On his website we added a “Free Quote” button and made sure that links to his contact page were in several spots. We made sure his contact page had a form, email addresses, phone numbers and more. We even changed his contact form from having 10 fields to 4 “Name” “Email” “Phone” and “Comments” that all.

In one week had his first job ever from his website. Over the first 6 weeks of our changes he was shocked that he was now getting a steady stream of new customers from his website.

This clients website traffic was now an almost even mix from search engines, referring sites and direct traffic.
Search engines are only a part of your online marketing don’t focus only on SEO and ignore everything else.