Website Design New Jersey
From the early 1980’s thru 2006 Jeff Scotti was the guiding force behind Scotti’s Record Shops in New Jersey. During that time, Scotti’s Record Shops became one of the top 20 music chains in the country, top ten Ticketron and Ticketmaster outlets in the North East and a leader in Technology and Marketing.
In 1983 Jeff started the process of computerizing the chain of stores “Inventory Control” and “Point of Sale” terminals. Scotti’s was on the cutting edge of technology and that prepared the stores for a major growth in the industry. It was during this time that Jeff became a pioneer in what was to become known as “Viral Marketing” “We collected as many customer’s names and addresses in our database, then we moved onto FAX numbers. We would fax out concert and new release announcements to thousands of customers. Our Garden State Arts Center fax would get forwarded all over the East Coast. We started collecting email addresses as Dave Matthews came onto the music scene. Our weekly email was opened by millions of users a year. “One of our greatest successes was an all out effort to make a special event for the band From Good Homes on RCA records. I had a team of high school kids working electronic bulletin boards, email lists and more. We may have put together the first “Viral Marketing Teams” in the country. We were able to repeat this feat many times over with other bands such as Guster and more.” – Jeff Scotti
Jeff was a weekly contributor on WDHA 105.5 FM radio for 14 years discussing the weeks new releases and concert news live on the air.
While working on a website for the stores Jeff was disappointed by the options available. “Every estimate we received was over $250,000 and when I asked to see a list of profitable sites, no one had any. So I learned how to do it myself. Our site was very popular and turned a profit every month for years.” – Jeff
With the downturn in the retail music business, Jeff Scotti has been using his years of experience to help other businesses use the internet and technology to add profit to their bottom line.